$125 million to handle inbound calls.
Avoca raised $125M at a $1B valuation in April 2026 to scale AI call answering. Their named customers are PE-backed roll-ups doing tens to hundreds of millions. If you're a $500K–$5M owner, you're not Avoca's customer — you're who Avoca's customers buy. Maximus is built for the rest of you.
Different tribe
Avoca's landing page leads with quotes from heads of operations at multi-state roll-ups. “I can run a $100M business with 9 CSRs.” That sentence is calibrated for procurement teams with ServiceTitan licenses, SOC 2 binders, and a board to answer to.
Their tribe is procurement. Their tribe is corporate ops. Their tribe is who buys your business.
Maximus is built for the contractor who answers his own service line on Saturday morning. The owner with eight trucks whose spouse runs the office. The operator who's been approached by Authority Brands or Apex at least once and thought: “What's this thing actually worth?”
The buyer/seller frame
Avoca runs the call center for the people who buy companies. Maximus builds the business those buyers want. Both are real markets. They aren't the same market.
What Avoca does well
Avoca is a Y Combinator-backed AI call answering platform built for home services. Their Responder product answers inbound calls 24/7 and books directly into ServiceTitan. Their Coach product listens to your CSR calls and gives feedback to improve performance. For roll-ups with call center teams that need AI to augment the humans, Avoca is a strong option. We respect what they built — and we built something different.
What Avoca does not do (and what makes a business sellable)
Buyers don't just look at revenue. They look at documented operations, clean financials, recurring customer relationships, and an operator who can step away. Avoca handles one capability extremely well. The rest of the work that makes your business worth buying — none of it.
Chase unpaid invoices past 30 days
Aging AR is the first red flag in any due diligence.
Reactivate dormant customers automatically
Recurring revenue is what gets you a higher multiple.
Prevent no-shows with a 5-touch confirmation cadence
Operations efficiency is what a buyer values.
Request Google reviews after every completed job
Online reputation is your moat at exit.
Optimize technician routes with AI
Margin per truck shows up in the P&L.
Generate marketing content automatically
Lead-source documentation is part of the package.
Brief you every morning before your first job
An owner who can step away is the whole game.
Tell you your profit per job, lead source ROI, or tech performance
KPI history is what justifies the asking price.
The real difference
Avoca solves one problem extremely well: making sure every inbound call gets answered and booked. If your only revenue leak is missed calls, and you have a call center team to manage, Avoca may be all you need.
Most $500K–$5M owners are also leaking from aging AR, dormant customer databases, no-shows, missing reviews, and zero visibility into daily operations. Maximus handles all of it. One product. One price. One morning briefing that tells you everything is okay — or what to fix. The same operations a buyer would ask to see in a Q of E.
The difference in one sentence:
Avoca runs the call center. Maximus runs the business.
Cost comparison
| Avoca | Maximus | |
|---|---|---|
| Built for | PE-backed roll-ups, multi-state operators, ServiceTitan shops with corporate ops teams | $500K–$5M owner-operators on Jobber, HCP, or ServiceTitan |
| Pricing model | Per-minute (contact for quote) | $697/mo or 10% of recovered, whichever higher |
| Minimum cost | Varies by volume | $697/mo or 10% of recovered ($497/mo or 8% on Founding 20) |
| Call answering | Yes, 24/7 | Yes, 24/7 |
| CSR coaching | Yes (Coach product) | No (AI handles calls directly) |
| Training dashboard (operator feedback loop) | No | Yes — flag a call, write a one-line note, next call uses it |
| Self-learning from your feedback | No | Yes — gets sharper every week |
| Invoice collections | No | Yes, 4-step AI sequence |
| Customer reactivation | No | Yes, automated outreach |
| No-show prevention | No | Yes, 5-touch cadence |
| Review management | No | Yes, auto-request after every job |
| Route optimization | No | Yes |
| Morning briefings | No | Yes, daily before your first job |
| KPI history + documented ops | Not the product | Yes — the entire product |
| Built by | VC-backed startup, San Francisco | An HVAC owner in Orlando, dogfooded on his own shop |
| Guarantee | None published | 90 days or money back |
Can I use both?
Yes. Some contractors use Avoca for call answering and CSR coaching while adding Maximus for everything else. They solve different problems for different operators. The question is whether you want two vendors or one.
And whether the company you're building is a capital-intensive call center — Avoca's shape — or a documented, sellable, owner-step-away operation — Maximus's shape.
Why this page talks about selling your business
We're not here to push you out the door. Most owner-operators we've talked to aren't actively trying to sell next month — but almost all of them want the option to. PE has been calling. Authority Brands has been calling. The kid from Apex who just opened the regional office has been calling.
The problem: the day you decide you're ready to sell is the wrong day to start documenting your operations, cleaning up your books, getting your KPI history in order, and teaching the business to run without you.
The work Maximus does — answered calls, collected invoices, reactivated customers, daily briefings, performance scorecards — is exactly what a buyer pays a higher multiple for. It's also what makes the next five years of running your shop less exhausting. Build it like you'd sell it. Whether you sell or not.
We win when you win.
90 days. If Maximus does not recover more than you pay in fees, every dollar back.
You keep whatever the agents collected. Email one sentence: "I want my refund." Processed in 48 hours. No call. No forms. No guilt trip.
Read the full guarantee →Frequently asked questions
Is Avoca a competitor to Maximus?
Does Maximus integrate with ServiceTitan like Avoca does?
Avoca has CSR coaching. Does Maximus?
Which is better for a small contractor with 3-10 techs?
What if I already use Avoca?
Why does this page talk about selling my business?
1 of 20 spots claimed. 19 founding spots remaining. Founding price closes when the 20th spot sells — no extensions.
P.S. — Avoca raised $125M at a $1B valuation in April 2026 to scale AI call answering for the trades — for the buyers in the roll-up. Maximus is an AI operations manager built by a contractor who was bleeding $787 a day, dogfooded on his own HVAC shop, with a training dashboard you can manage like a human team. Different tribe. Different scope. Different DNA.